DynaSmarts, founded in 2013, is a full service market research firm helping businesses of all sizes use data to answer questions in order to make better business decisions. Since inception, DynaSmarts has delivered on over 300 B2B and B2C primary market research projects (qualitative and quantitative), including large-scale multiple country, multiple product tracking studies.

Research conducted: brand health (particularly brand tracking), creative and message testing, product concept testing, customer loyalty and satisfaction, etc. for Fortune 500 companies, as well as start-ups.

Charissa Aguilar, founder of DynaSmarts, is a seasoned market researcher with nearly 20 years of research experience and has worked as both a client and supplier in the industry. Charissa has proven experience with:

• Managing market research projects from beginning to end

• Understanding the business need and making sure it’s the focus of the research

• Designing survey tools

• Facilitating focus group sessions

• Conducting executive level one-on-one interviews, in-person and on the phone

• Performing statistical data analysis

• Producing and communicating action-oriented business recommendations

Charissa has worked with clients in healthcare, fashion, technology, consumer services, and more. Much of this experience was gained creating and managing market research projects, particularly brand tracking programs, for Fortune 500 companies.